Swimming & the relationship to water

With an increase in the number of practitioners and the development of new activities such as open water swimming, we are witnessing a revival of swimming.  As an activity, it has many faces: gentle or demanding; therapeutic, meditative or dynamic. In that respect swimming seems to echo the needs of our time.

Now that swimming pools are opening again after the Covid-19 lockdowns, swimming is experiencing a revival with an increase in the number of swimmers and the development of new activities, such as open water swimming, swim run etc. The act of swimming and the feeling of freedom it provides, seems to correspond to the needs and desires of our time. Decathlon contacted Méthos to understand these changes and support the development of the Nabaiji brand worldwide.
Listen to the podcasts (in French)

Youth Civic Engagement

Some claim that young people do not engage themselves anymore in social issues. This statement doesn’t hold. Through two studies and a participation project, Méthos demonstrates youth civic engagement is alive and kicking.

How do young people engage in social issues today? Which mechanisms are at play and how can we best stimulate them? Commissioned by Enabel, the Belgian development agency, and the international NGO Plan International Belgium, Méthos delved into the broad topic of youth engagement.
• Download the Enabel report (fr/nl/en)
• Download Plan International report (fr-nl)
Watch the making-of
Listen to the podcasts (fr/nl)

The liberated company

There is a lot of theory about liberated companies, but not many liberated companies as such. Most of the process is still unexplored. Méthos worked with an SNCF subsidiary on its journey to this new organisational model.

The liberation of companies has often been theorised but rarely been put into practice, so little is known about the actual process as yet. Méthos worked with an SNCF subsidiary (French Rail) on its journey to this new organisational model.

Re-inventing coach travel

Developing and launching French railway operator SNCF’s first European long-distance bus service, in partnership with id-sl.

The development and launch of the first pan-European long-distance bus travel with French railway operator SNCF. In partnership with id-sl.

Recreational running

Building and positioning a brand for runners, starting with an ethnographic study of practices in Europe and China, for Décathlon. A study for Décathlon.

In a matter of years, recreational running has swept across the planet and become a social phenomenon. Décathlon asked Méthos to shed light on these shifts and build a global development strategy, with a focus on China. A project which combines ethnography, consulting and design thinking.

The future of automobiles

Bringing the vehicles of the future into focus, starting with ways people use electric cars. Because electric cars today are the closest step to the autonomous cars of tomorrow.

Bringing the vehicles of the future into focus, starting with ways people use electric cars. Because electric cars today are the closest step to the autonomous cars of tomorrow.

Senior mobility

An ethnography study as a starting point for innovation for French rail operator SNCF.

Mobility in all its forms, including routine outings, day to day commutes, tourism is booming while the population is in the same time ageing. Combine these two trends and it’s easy to see why senior mobility is one of the most vital aspects of ageing well. Méthos has studied senior mobility in trains for SNCF, the French rail operator.