Swimming & the relationship to water

With an increase in the number of practitioners and the development of new activities such as open water swimming, we are witnessing a revival of swimming.  As an activity, it has many faces: gentle or demanding; therapeutic, meditative or dynamic. In that respect swimming seems to echo the needs of our time.

Now that swimming pools are opening again after the Covid-19 lockdowns, swimming is experiencing a revival with an increase in the number of swimmers and the development of new activities, such as open water swimming, swim run etc. The act of swimming and the feeling of freedom it provides, seems to correspond to the needs and desires of our time. Decathlon contacted Méthos to understand these changes and support the development of the Nabaiji brand worldwide.
Listen to the podcasts (in French)

Jongeren en hun engagement

Er wordt wel eens beweerd dat jongeren zich vandaag niet meer engageren voor maatschappelijke kwesties. Niets is minder waar. Méthos toont aan dat maatschappelijk engagement springlevend is aan de hand van twee onderzoeken en een participatief project.

Op welke manier engageren jongeren zich vandaag voor maatschappelijke kwesties? Welke mechanismen spelen en hoe stimuleren we die best? In opdracht van Enabel, het Belgisch ontwikkelingsagentschap, en de internationale NGO Plan International Belgium, werkte Méthos rond jongerenengagement.
• Download het Enabel rapport (fr/nl/en)
• Download het Plan International rapport (fr-nl)
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The liberated company

There is a lot of theory about liberated companies, but not many liberated companies as such. Most of the process is still unexplored. Méthos worked with an SNCF subsidiary on its journey to this new organisational model.

The liberation of companies has often been theorised but rarely been put into practice, so little is known about the actual process as yet. Méthos worked with an SNCF subsidiary (French Rail) on its journey to this new organisational model.

Re-inventing coach travel

Developing and launching French railway operator SNCF’s first European long-distance bus service, in partnership with id-sl.

The development and launch of the first pan-European long-distance bus travel with French railway operator SNCF. In partnership with id-sl.

Recreational running

Building and positioning a brand for runners, starting with an ethnographic study of practices in Europe and China, for Décathlon. A study for Décathlon.

In a matter of years, recreational running has swept across the planet and become a social phenomenon. Décathlon asked Méthos to shed light on these shifts and build a global development strategy, with a focus on China. A project which combines ethnography, consulting and design thinking.

The future of automobiles

Bringing the vehicles of the future into focus, starting with ways people use electric cars. Because electric cars today are the closest step to the autonomous cars of tomorrow.

Bringing the vehicles of the future into focus, starting with ways people use electric cars. Because electric cars today are the closest step to the autonomous cars of tomorrow.

Senior mobility

An ethnography study as a starting point for innovation for French rail operator SNCF.

Mobility in all its forms, including routine outings, day to day commutes, tourism is booming while the population is in the same time ageing. Combine these two trends and it’s easy to see why senior mobility is one of the most vital aspects of ageing well. Méthos has studied senior mobility in trains for SNCF, the French rail operator.